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Darted

Enactus Ireland · SISTEM Conference

Darted set out to answer a question that sinks a lot of small businesses before they open: where should this be? We built a way to rank candidate locations using public mapping, review and pricing data.

Period
Stack
  • Google Maps API
  • Data analysis
  • Enactus
  • SISTEM

The problem

  • Business failures across the EU have been at their highest since 2015, and 99% of EU businesses are small or medium-sized.
  • Roughly half of small businesses do not survive past five years.
  • Location drives footfall, operating cost, brand perception and customer access — and it is one of the few early decisions that is almost impossible to reverse.

What we built

Using the Google Maps API we pulled reviews, accessibility and pricing signals for candidate sites, then scored them against one another so a founder could compare locations on evidence rather than instinct.

Where we took it

  • Pitched at the SISTEM Conference, sponsored by Mastercard, Stripe and SIG.
  • Competed in the Enactus national competition in Ireland, arguing the economic case for the idea.
Presenting the Darted concept on stage at the SISTEM conference
The Darted team at the Enactus Ireland national competition